Don't be fooled by impersonators!
Hot sauce creator, David Tran, began his chili making mastery in 1975 in Vietnam. During his humble beginnings, Tran produced his first hot sauce called Pepper Sa-te. He filled his Sa-te sauce in recycled glass baby food jars that were delivered by family members via bicycle. In 1979, his astounding voyage began by departing communist Vietnam on a Taiwanese freighter that was registered in Panama, named Huey Fong. Later that name became the inspiration namesake of his beloved company, Huy Fong Foods.
After the United States accepted Tran as a refugee when no other countries would, he started right away doing what he did best -- making hot sauce. In 1980, he started his hot sauce legacy in a 5,000 square foot building near Chinatown in Los Angeles. His creations included his Pepper Sa-te Sauce, Sambal Oelek, Chili Garlic, Sambal Badjak and Sriracha Hot Sauce. He was quite content just to sell whatever he could produce each day and deliver them to Asian restaurants and markets in his blue Chevy van - often driving as far as San Francisco and even San Diego. At that time, little did Tran realize his delectable sauces, particularly the iconic Sriracha Hot Sauce, made from just fresh jalapeño chili peppers, would spread like wildfire.
Huy Fong Sriracha is literally the sauce that sells itself, to this day, the company still can boast that it has never advertised its products, nor does it employ one single salesperson - the existence of the sauce has spread worldwide by word of mouth alone. There are hundreds of producers trying to imitate Huy Fong’s success –the rooster on the bottle is the mark of Huy Fong’s original Sriracha.
Available from all Moore Wilson's Grocery & Fresh Markets.