In 2013 Roman and Andrea Jewell took a chance on leaving their corporate lives behind to dedicate themselves to crafting something both meaningful and delicious. When they set out to become the best peanut butter makers in the world it was a big risk, especially as they were just starting their family together.
Roman and Andrea see their business as a journey which is why they named it after Detective Fix and Phileas Fogg from Jules Verne’s Around the World in Eighty Days. Fix and Fogg is not built around the notion of selling large amounts of peanut butter, but “first and foremost loving what we do, doing it properly, and giving back to the community that supports us.”
operating out of a small ‘nut buttery’ in central Wellington, Fix & Fogg produce small batches of peanut butter by hand from freshly roasted peanuts. Their peanuts are the Runner hi-oleic variety, and they're extra dark roasted to bring out the full nutty flavour. Hi-oleic means they have a high proportion of omega 9 (monounsaturated fat), which has been linked to reducing cardiovascular disease and lowering cholesterol.
Fix & Fogg are accredited by Conscious Consumers for their commitment to recycling and reducing food waste and, in central Wellington, peanut butter deliveries are made by cargo bicycle. Each month they donate peanut butter to a number of local charities.